The Complete Entertainment Experience
The Bawabat Al Sharq Mall - part of the exclusive “Bawabat Al Sharq project” owned by Baniyas Investment & Development Company - incorporates Baniyas Cinemas which is managed by the globally-recognized regional cinema powerhouse, Novo Cinemas, which has several locations across the GCC.
Novo Cinemas is home to the most innovative entertainment experiences in the Middle East. It introduced evolutionary technologies to the region, including the largest IMAX with laser in MENA, online booking, e-kiosks, and the first cinema-dedicated mobile app.
